Music videos

Here are a few music videos that should inspire you with your own music brief for the MEST2 coursework.

Pay attention to the following:

• Camera angles
• Use of lighting
• Setting
• Establishing the genre - iconography
• How it could promote audience interaction and sharing

The Exiles

 

 

Natalie Lungley - Candles

 

 

 

 

And now for some of my favourite music videos!

 

Ok Go

 

Look for creative techniques on a limited budget.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are David Bailey campaign

Media Language - Looking at adverts

Today you brought in some of your favourite adverts for us to look at as a class. We analysed the use of camera shots, editing, lighting, sound and mise-en-scene within each one. Here are the ads that you chose:

Ipad Air - Joe

 

Malibu - Anna

 

Cadbury's Eyebrows - Gina

 

Nike Basketball - Jay

 

Netflix Ricky Gervais - Alex

Strongbow - Lloyd

The Smiler Alton Towers - Raveena

3 #danceponydance - Gina

Leave a comment in the comments box (below) about your video. The more analysis of media language the better! See if you can include something about ideology and audience too. I will be looking out for key words and terminology!

A few moving image texts to analyse before the exam!

First off, John Lewis. We know how much Year 13 love John Lewis and the new advert definitely hasn't let us down. It's almost like a mini film and really creates a sense of nostalgia. Notice how John Lewis never reveal who the advertisement is for until the very end!

'For 150 years you've never stood still'

 

Year 12 exam style questions:

Media Institutions

What brand values are communicated about John Lewis?

(12 marks)

 

Media Forms

How are editing and sound used in the sequence to structure the narrative?

(12 marks)

 

Media Representations

How is family life represented in the sequence?

(12 marks)

 

Media Audiences

How does the advert target the audience?

(12 marks)

 

Year 13 exam style questions:

 

How does John Lewis create a strong brand identity in these print and online products? (8 marks)

 

 

How is the representation of family life constructed to appeal to the audience?

You may also refer to other media products to support your answer.

(12 marks)

 

Is the media able to challenge traditional representations of femininity? You should refer to other media products to support your answer. (12 marks)

 

My personal favourite, Spotify! 'Power to music lovers'

 

Year 12 exam style questions:

 

Media Institutions

What is suggested about Spotify through this advert?

(12 marks)

 

Media Forms

How are sound and editing used to engage the audience?

(12 marks)

 

Media Representations

How are stereotypes subverted through the Spotify advert?

(12 marks)

 

Media Audiences

How do Spotify and Vodafone seek to appeal to their target audience(s)?

(12 marks)

 

Year 13 exam style questions:

 

How do Spotify and Vodafone seek to engage an existing audience and appeal to new audiences?  (8 marks)

 

 

How is the representation of the elderly constructed to appeal to the audience?

You may also refer to other media products to support your answer.

(12 marks)

 

How important is it for producers to have a multi-platform presence?

You should refer to other media products to support your answer.

(12 marks)

 

Iphone 5s 'You're more powerful than you think'

 All of you to analyse:

How many different ways does the advert suggest the Iphone 5S could improve your life?
How do sound and editing convey the idea that an Iphone 5s is necessary to have?
How are Apple's brand values communicated?

 

 

Keep checking the blog and twitter for exam tips. Good luck with revision!

75th Anniversary video - Isaac

Here are the amendments for your video:

35 secs: Change music to Music or MUSIC

49 secs: Change drama to Drama or DRAMA

56 secs: Professional - check your spelling

2:06: SEIZE the day - Decide if you want 'Seize the Day' or 'SEIZE THE DAY'

2:14: Professional

2:49: British Oscar Nominated Actress

2:53: Pirates of the Caribbean

3:18: Nottingham - You've had a bit of a typo!

3:34: BBC needs to be in capitals and 'attributes' isn't the word you want. Try 'remnants'

4:17 It should say 'Let's celebrate'


The video is brilliant - great choice of clips and editing. Well done! Tweet when you have completed it and I will download it.

Homework - Past paper question

Spend one hour answering the following exam question:

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

This homework should not just be one hour long! You should spend a long time planning and gathering evidence from your case study so that you know what to say. Preparation is key here! Look at the mark scheme to ensure you are doing what you should be.

The Impact of New/Digital Media past paper questions

Here are the past paper questions for your upcoming exam! Your case study should allow you to answer any of the following questions in depth.

 

 

The Impact of New/Digital Media

 

1.      Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

 

2.      Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

 

3.      New and digital media offers media institutions different ways of reaching audiences.

Consider how and why media institutions are using these techniques.

 

4.      ‘To connect, to create, to share creativity or thought, to discuss, to collaborate, to form groups or to combine with others in mutual interests or passions. If you can’t see the point of any of those things, you will not see the point of Facebook.’  (www.guardian.co.uk) What opportunities and/or disadvantages do new and digital media have for audiences?

5.      How has new/digital media changed the ways in which information reaches audiences and what are the implications?

 

6.      ‘New and digital media erodes the dividing line between reporters and reported, between active producers and passive audiences: people are enabled to speak for themselves.’ (www.indymedia.org.uk) Have such developments made the media more democratic, with more equal participation by more people?

 

7.      Digital media have, in many ways, changed how we consume media products. Who do you think benefits most, audiences or producers?

 

8.  'Media Institutions are right to feel threatened by new/digital media'.Consider this statement and show how media institutions are reacting to technological developments.

 

9.  Although new and digital media may promise audiences more freedom, it does not necessarily give them more power. Discuss.

 

10.  New and digital media is creating one global culture. Do you think that this is true?

 

       11. The only way to survive in the digital world is to keep innovating. Do you agree?

 

        12. Most of the traditional media’s attempts to compete with new and digital media have been too little and too late. Does your case study support this view?

13.  The internet is a democratic space, where we are all free to participate equally.

Using your own case study, discuss whether the impact of new and digital media is democratic.

 

14.  New and digital media offer a wide range of competing ideas and opinions from experts and journalists to bloggers and social networkers, making it harder for audiences to know who to trust. In such an environment, how does the audience know who to trust?