Ipad Air - Joe
Malibu - Anna
Cadbury's Eyebrows - Gina
Nike Basketball - Jay
Netflix Ricky Gervais - Alex
Strongbow - Lloyd
The Smiler Alton Towers - Raveena
3 #danceponydance - Gina
Leave a comment in the comments box (below) about your video. The more analysis of media language the better! See if you can include something about ideology and audience too. I will be looking out for key words and terminology!
IPad air: • High angle shot- show vastness of the world.
ReplyDelete• Eye level shot- as if you were there.
• P.O.V – what it’s like using the product.
• Range of accessories/gadgets used with the product.
• Fast cuts- engage the audience.
• Non diegetic sound- American man.
• Ideology- challenges perception of technology.
• IPad enhances your life- reward/ punishment system.
The advert has Enigma codes therefore makes the reader more interested because the advert looks different and unusual. The only hint that comes across is the purple dress the girl is wearing, which is known worldwide as the Cadburys colour. The mis-en-scene of the advert is a ordinary family photoshoot, the background is quite plain - the typical grey which is normally in school photos. We see its a school photo as the boy seems to be wearing a uniform. The music starts off diagetic from when the boy click his watch and then non diagetic when they start to move their eyebrows to the rhythm of the beat of the music. The music sounds very sci-fi like and there sounds like a robot speaking which is very random. There are different camera shots throughout the advert; close ups show in detail the dancing eyebrows and the 'funny' facial expressions of the children which make the advert more amusing and also a straight shot to show the body language of the boy and girl - they are sat straight as if ready to have their picture taken all the way through the advert. Some more camera angles are birds eye view, low angle shot and side shots which are done in rhythm to music and the children follow the camera through each cut as they are getting their picture taken. Finally the advert is cut from the children and to a purple screen where the product of a Cadburys bar is shown to the audience. In my opinion the target audience are families who are chocolate lovers because the whole advert is based on a family photoshoot.
ReplyDeleteNike Basketball Jay
ReplyDeleteOn screen diegetic on screen sound coming from the basketballs bouncing
There are fast straight cuts from one shot to the next and they make it look like they are throwing the ball to one another
low key lighting as the background is dark and black whereas the players are lit up with what seems like a spotlight
Most of the advert is filmed at a long shot but at points it changes to a medium shot and once is a extreme close up of the basketball
Enigma codes are used as we don't know what product the advert is promoting
Netflix Ricky Gervais - Alex - Pan
ReplyDeleteHumour
Diagetic sound
Non-diagetic music
High key lighting
Cut
Eye level shots
Medium shot
well known celebrities
company name mentioned straight away
close ups
typography - specific netflix font
mise-en-scene - normal living room
- oval office, prison to match with
TV shows
breaking fourth wall
Showing variety of TV shows - catering for
diverse audience
The Smiler- Starts off in a fictional setting with the alton towers theme tune in the back, identifying the company behind the ad. The fact that they have decided to use a fictional land implies that the product being advertised will be 'out of this world'. It then zooms out following a crow which is carrying a yellow lollypop with a black spiral on it. The yellow connotes happiness which ties in with the name of the product 'smiler' as you smile when you are happy, and the black connotes death and destruction which ties in with the hypnotic theme tune that Alton Towers have.
ReplyDeleteThe Lollypop is then dropped between the tracks of the roller coaster and the camer pans down following it, which then turns into the eyes of a passenger sat on the ride. He looks mezomorised as if he has been hypnotised or is dizzy but also has a huge creepy smile on his face. This also suggestes that the ride has a mysterious aspect as although he is constantly smiling he doesn't look right.
When other people sit down he says "join us" which suggests that once you have experinced the ride there is no going back. "us" impiles that there are many more but also makes those who havent ridden it feel like they're missing out so they want to go out and experience it.
It then follows the ride round and zooms in on the eyes which are yellow with black spirals (as the lollypop) and there faces to show how mesmorised they are and how great the ride is.
"you belong to the smiler" first annoncement of the product name and what its adertising. also suggests that this is a lasting experience and that you'll never forget it. The smiler owns you and there's no going back.
The the ride logo which is a yellow face with black spirals linkin in to the lollypop and the eyes of the people who had ridden the ride and therefor establishing the rides identity.
Ends with a non diagetic voice over saying the name of the ride and the theme park that its in, with the Alton Towers logo on it.
Raveena