Revision materials - Year 12 and Year 13

Watch a selection of videos and have a go at some analysis of them. Use all of your notes to help you and remember that you should be able to make DETAILED reference to texts during your exam. 

Year 12 - you will be closely examining four texts and looking at form, audience, intitution and representation. Remember how we divided our pages into four during the revision lessons? Do that and then write a few paragraphs on each topic. You can have a look back at previous questions and base answers on those if you are stuck.

Year 13 - Your exam requires comparison and linking ideas aswell as the semiotic analysic required in the Year 12 exam. You may be asked about brand identity, ideas and values, representations, how messages are conveyed and how such things link to the wider media world. You cannot simply write about just the two texts that you watch. You must be able to apply theories/issues and debates within your answer and please remember to use media terminology. Go back through all of your old notes and use these to help you revise.

Music videos

Here are a few music videos that should inspire you with your own music brief for the MEST2 coursework.

Pay attention to the following:

• Camera angles
• Use of lighting
• Setting
• Establishing the genre - iconography
• How it could promote audience interaction and sharing

The Exiles

 

 

Natalie Lungley - Candles

 

 

 

 

And now for some of my favourite music videos!

 

Ok Go

 

Look for creative techniques on a limited budget.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are David Bailey campaign

Media Language - Looking at adverts

Today you brought in some of your favourite adverts for us to look at as a class. We analysed the use of camera shots, editing, lighting, sound and mise-en-scene within each one. Here are the ads that you chose:

Ipad Air - Joe

 

Malibu - Anna

 

Cadbury's Eyebrows - Gina

 

Nike Basketball - Jay

 

Netflix Ricky Gervais - Alex

Strongbow - Lloyd

The Smiler Alton Towers - Raveena

3 #danceponydance - Gina

Leave a comment in the comments box (below) about your video. The more analysis of media language the better! See if you can include something about ideology and audience too. I will be looking out for key words and terminology!

A few moving image texts to analyse before the exam!

First off, John Lewis. We know how much Year 13 love John Lewis and the new advert definitely hasn't let us down. It's almost like a mini film and really creates a sense of nostalgia. Notice how John Lewis never reveal who the advertisement is for until the very end!

'For 150 years you've never stood still'

 

Year 12 exam style questions:

Media Institutions

What brand values are communicated about John Lewis?

(12 marks)

 

Media Forms

How are editing and sound used in the sequence to structure the narrative?

(12 marks)

 

Media Representations

How is family life represented in the sequence?

(12 marks)

 

Media Audiences

How does the advert target the audience?

(12 marks)

 

Year 13 exam style questions:

 

How does John Lewis create a strong brand identity in these print and online products? (8 marks)

 

 

How is the representation of family life constructed to appeal to the audience?

You may also refer to other media products to support your answer.

(12 marks)

 

Is the media able to challenge traditional representations of femininity? You should refer to other media products to support your answer. (12 marks)

 

My personal favourite, Spotify! 'Power to music lovers'

 

Year 12 exam style questions:

 

Media Institutions

What is suggested about Spotify through this advert?

(12 marks)

 

Media Forms

How are sound and editing used to engage the audience?

(12 marks)

 

Media Representations

How are stereotypes subverted through the Spotify advert?

(12 marks)

 

Media Audiences

How do Spotify and Vodafone seek to appeal to their target audience(s)?

(12 marks)

 

Year 13 exam style questions:

 

How do Spotify and Vodafone seek to engage an existing audience and appeal to new audiences?  (8 marks)

 

 

How is the representation of the elderly constructed to appeal to the audience?

You may also refer to other media products to support your answer.

(12 marks)

 

How important is it for producers to have a multi-platform presence?

You should refer to other media products to support your answer.

(12 marks)

 

Iphone 5s 'You're more powerful than you think'

 All of you to analyse:

How many different ways does the advert suggest the Iphone 5S could improve your life?
How do sound and editing convey the idea that an Iphone 5s is necessary to have?
How are Apple's brand values communicated?

 

 

Keep checking the blog and twitter for exam tips. Good luck with revision!

75th Anniversary video - Isaac

Here are the amendments for your video:

35 secs: Change music to Music or MUSIC

49 secs: Change drama to Drama or DRAMA

56 secs: Professional - check your spelling

2:06: SEIZE the day - Decide if you want 'Seize the Day' or 'SEIZE THE DAY'

2:14: Professional

2:49: British Oscar Nominated Actress

2:53: Pirates of the Caribbean

3:18: Nottingham - You've had a bit of a typo!

3:34: BBC needs to be in capitals and 'attributes' isn't the word you want. Try 'remnants'

4:17 It should say 'Let's celebrate'


The video is brilliant - great choice of clips and editing. Well done! Tweet when you have completed it and I will download it.

Homework - Past paper question

Spend one hour answering the following exam question:

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

This homework should not just be one hour long! You should spend a long time planning and gathering evidence from your case study so that you know what to say. Preparation is key here! Look at the mark scheme to ensure you are doing what you should be.