MEST 1 Section B question types

QUESTION TYPES:

SYNERGY

Many questions ask you to explain how a range of platforms can be used to promote the same product. When an artist releases a new single, they will promote it in magazines, create printed album artwork, stream their music video on YouTube and Vevo and get their song on the Radio 1 playlist.

Make sure you have detailed examples of how an artist has used synergy

INNOVATION AND IMAGINATION

Another common question asks you to explain how artists are being more innovative and imaginative in promoting products and making money. This is particularly important in the digital age when the money being made traditionally through single and album sales is in decline.

Make sure you have a list of innovative ideas for all platforms.

UGC (USER GENERATED CONTENT)

The idea that audiences are no longer passive but active consumers is popular in case study questions. 

Make sure you have some specific examples of how fans are much more powerful in shaping the content produced.

INTERACTIVITY

Similar to UGC but covers any way in which audiences can actively participate when enjoying music.

TECHNOLOGY

Since Web 2.0 technology has impacted on all media platforms. It provides interactivity and accessibility to audiences, but it has caused print media to go into decline and illegal enjoyment of music to increase.

Make sure you have a list of the positives and negatives of technology use in the industry.

PLATFORM EVALUATION

It’s common for questions to ask you to consider the advantages and disadvantages of each platform for promotion. You need to know the main disadvantages of each platform and be able to give examples.