Perfume advertising

You can practise deconstructing these adverts using codes and conventions of a typical advert. Consider issues of Representation and try to apply theory to them too.

Below is the Davidoff 'Champion' advert which is the moving image version of the print advert we looked at today. Notice how the man in the advert and some of the images link with the print version. This is common among most advertising campaigns and something you will need to consider for your own work.



Below this are two perfume adverts for a female audience: Vera Wang 'Princess' and Christina Aguilera 'Inspire'. Watch these and think about the conventions of a moving image perfume advert. How is it different from the print version? Is it more effective? Can it reach a wider audience?

Vera Wang print version


Christina Aguilera print version