Thursday, 7 March 2013

MEST 3 Representation Case Study - Kidulthood

In class we have looked at various theorists and how we might apply their thoughts to a media text. We also watched about twelve minutes of Kidulthood in order to establish whether the representations of teens that we see are realistic. Remember that representations are a construct and these can vary according to who it is made by, what their intentions are and who views the final product



Stuart Hall believed that no amount of analysis can find a text’s one true ‘meaning’, because different people who encounter the text will make different interpretations. On the surface, this certainly seems to make sense. After all, we don’t all like the same characters in our favourite TV shows or films, or dislike the same. But we are all seeing the same representations. The technical and symbolic codes that construct the representations we perceive are the same – that is, the denotation is the same. But from there, what the producers want us to think and what we actually think might be two very different things. This reading, according to Hall, depends on our social positioning – for example the level of our education and experience, and what our occupations are.
 

Dick Hebdige's Subculture Theory is that teens can be split into two groups - 'trouble' and 'fun'.

Here's trouble:

Jonny and Rachel - If you need to catch up on this then it is available on Youtube but do be aware that there are some shocking scenes in it.

Putting it into practice: Kidulthood
Hall’s theories are useful to illustrate how different audiences might make meaning from the 2006 Menhaj Huda film, Kidulthood.

The film is set in West London and recounts a ‘day in the life’ of a group of school kids the day and the day after a classmate commits suicide due to bullying. In the DVD’s special features, the writer of the film, Noel Clarke, responds to the question:

What’s your response [to the claim] that Kidulthood makes bullying and ‘happy slapping’ cool?
‘I don’t really care to be honest, because I know that the film’s not promoting or justifying anything it’s merely ‘there’…it’s just a film that’s out there. And it is highlighting what happens in society.’

This is an intentional approach to understanding how representation works. Clarke appears to think that the representations made in the film mean whatever they were intended to mean. He also suggests that representations are a ‘window on the world’ that just reflect society. But, as Media students – and in light of what we have learnt from Hall – we know otherwise. What has been encoded may be decoded differently by different audiences.

A quick read of the interactive users’ comments on the International Movie Database (www.imdb.com) shows that different audiences viewed the film, especially the extent of its realism, in very different ways.

I loved this film. I found it very truthful about young urban people getting into fights and arguments and it spiralling out of control.
It’s kinda cool to show the rest of the world how scary it can be in England. I’ve grown up on an estate in Chatham and I can honestly say that what you see in this film is really what it’s like...apart from they are so much younger.
I found this film a waste of 2 hours and the END may as well be the BEGINNING as it fails to get my interest or take me anywhere.
I come from E15 (East London) and the stuff in Kidulthood happens all the time in my area.
All northerners and elsewhere don’t really realise that London is one of the roughest, crime-ridden places in the world! Damn you Richard Curtis!

The main factors that appear to influence the way meaning is made from the film are the ages and locations of the audience members. Those who live near to where the film is set appear to feel the film is realistic, in terms of its representation of youth and their behaviour. This therefore supports Hall’s view that the meaning made is influenced by social positioning. The final respondent above goes further to hint at his/her understanding of representation – ‘damn you Richard Curtis’ suggests that the audience member feels that director Richard Curtis’s representations of London in romcom films such as Love Actually (2003) have given those without first-hand knowledge an inaccurate view of London.

The opening of Kidulthood merges different modes of representation, using realist codes in production and MTV-style visual trickery, such as split and sliding screens and cinemascope, in post-production. Kidulthood opens with a close-up of feet playing football, covered in mud and evoking a stereotype of a schoolboy. The diagetic soundtrack; voices in a playground, reinforce this. The film stock is grainy, characteristic of British realist films, and the location shooting and handheld, restless camera jumping from character to character at eye level and in shallow focus also adds to the sense of realism. Kids chat to each other, on phones, are smoking in the playground, giving out invites to a party and play football, in a realist representation of ‘every day life’. The dialogue is very specific to both region and generation, language including ‘blud’, ‘bruv’, ‘hug him up’, ‘allow it man’, ‘innit’ and ‘oh my days’ may not be understood by people outside London’s youth culture.

But this scene is cross-cut with scenes that are more conventional of the gangster genre. The camera is steady and close up, and the focus remains shallow, but the subject; Trife drilling (what we later realise is) a gun, is in contrast to the harmless goings on in the playground. The drill is shot with key lighting to the left, creating dramatic areas of light and dark. This juxtaposition of genres continues, as Trife talks to his uncle in a car. Here we see further iconography of the gangster genre – replica guns, drugs, and a menacing male figure who dresses in heavy jewellery and a long black leather coat.

In the 12th-minute of the film, a female character Katie switches on her stereo, and diagetic music begins, The Streets’ ‘Stay Positive’. The music bridges to the next scene becoming non-diegetic, and different characters are shown in split screen rolling from right to left, resembling a music video. The technique indicates parallel action, as the female characters are shown taking a pregnancy test and writing a suicide note, whilst the male characters are shown going for a walk, getting a hair cut, and playing computer games. The music becomes diagetic again as Katie’s parents begin calling her to turn it down, and the montage ends with their discovery of her body, after she has hung herself.

Kidulthood therefore uses codes of realism to construct a representation of youth in west London. It is important to be aware that this representation is as constructed as any other, as choosing to represent youth in London in this way encodes a particular ideological perspective.

The codes of realism used include:

• On location shooting
• Point of View shots
• Low resolution film stock
• Naturalistic lighting
• Handheld camera
• Eye level camera angles

Although some decisions may have been made for economic reasons (low resolution film stock is far cheaper than the alternative options often favoured by Hollywood, location shooting means not having to pay for and prepare a studio), the overall effect is that the representation looks more like ‘real life’, and as a result, the preferred reading is that these young people are representative of ‘the youth of today’ growing up in west London. The representations of young people are somewhat stereotypical; themes of sex, drugs and violence are prevalent, juxtaposed to scenes of poor parenting or youths not being understood by adults.

The target audience for the film, young people growing up in urban environments, are likely to find these themes familiar, even if a little exaggerated for narrative purposes. They may therefore identify with some of the characters in the film, most likely Trife, who stands out as the protagonist in the opening scenes when he is the only one to stand up to the bully. However, if somebody from outside the target audience were to watch the film, they would do so from the perspective of their own social position.

What if the people watching the film were your parents, or even grandparents? Would they think the same as you? What if the people watching the film were conservatives living in rural environments a long way from a city? Would they find these characters and events believable? These are the people who might make negotiated, or in some cases, oppositional readings. Whilst the preferred reading is that this is a realistic film, some may think the representations of youth are exaggerated or sensationalised, or made up altogether. Whilst bullying happens with unfortunate regularity and underage smoking and sex occurs also, it is rare for a young person to drill guns for their gangster uncle or for a pupil to commit suicide. The codes of social-realism and gangster are merged to such an extent that for some, the film loses its realist edge. Whilst the writer of the film, Noel Clarke, refutes the claims of sensationalism in the DVD’s special features, I think he fails to give enough credit to his own imagination:

"Some people have said that this [film] will influence society and influence young people. Whereas my thing is that it’s the opposite way round. Society influenced the film. This film couldn’t exist if these things weren’t happening already."




Tuesday, 5 March 2013

Documentary homework




You should be watching a variety of documentaries at home and creating a folder of information/notes about them. Make sure you are looking across all three media platforms. In Section B of the exam you will be assessed on your ability to apply your knowledge and understanding of the products and processes in documentaries across a range of media platforms. You should also be able to explore how meanings and responses are created.

At the top level of Section B you should show the following:


Thorough application of knowledge and understanding of the processes by which media audiences consume media products across at least three different media platforms.
Thorough application of knowledge and understanding of how meanings are created and communicated to audiences, demonstrated by detailed examples from the cross-media study.
Clear, well organised and appropriate communication. Well structured response; ideas supported by examples.
Fluent use of media terminology and expression of ideas, which support
an engaged explanation of the responses of audiences.

Try to show these skills in the homework (below). We are looking at all three platforms in class but you must also do this at home in your own time.
Your homework is:
Choose a TV documentary to watch and answer/make notes on the following things:


Type of programme:


Channel it is broadcast on:


Topic of documentary:


Voiceover: Male or female? Regional accent or standard English? Famous person or celebrity/actor?


Talking to camera: Who talks directly to camera and why?


Talking off camera: Are questions asked by someone off camera? Does the person being questioned answer to the person off camera?


Vox pop: Does the programme include street interviews to get 'ordinary people's views'?


Interview: Is the person interviewed in a special setting? Are they filmed with dramatic lighting? Are their identities kept secret?


Literisation: Are words used on screen to give further information e.g. sub-titles, translations, dates, times, place names.


Music: Is music used to dramatise segments of the programme? To create suspense? A sense of tragedy? Humour? To fit a particular image?


Camera techniques: Fly on the wall? Hand-held? Following people around?
Homework due: Thursday 7th March

Tuesday, 12 February 2013

Music Industry Case Study: Making Money

We've focused on how the music industry is a money-making business so far, and this would be a good time for you to do some of your own further research into how artists and record labels make money in an ever-changing media landscape. You're going to prove you've done some research by commenting.

You need to have some awareness of the many institutions involved in the production and sale of music, so familiarise yourself with the diagram:

More info here: http://www.planetoftunes.com/industry/industry_structure.htm

We found out about some technical stuff like the difference between mechanical, performance and artist royalties and the agencies who collect the money (in the UK the PRS). We also found out that the UK industry is dominated by the 'big four' record labels - Sony, Universal, Warner and EMI. However, with Universal and Sony having been given permission to buy up many of the assets of EMI, we now have a 'big three'. This concentration of ownership is seen by many as stifling creativity and making it harder for new acts to break out.

Then we looked at the platforms used by the business. The first thing we noticed was that the broadcast and E-media platforms are merging - increasingly we want our computers to also be TVs and radios, but at the same time we are expecting our TVs to function like computers and new 'Smart' TVs make this possible. As we learned at the o2, our mobile phones are also expected to function in multiple ways. The posh media term for this way in which devices are expected to do more and more is convergence. Eventually, will individual gadgets become extinct? Will we just use one piece of equipment for every media need? Convergence affects the music industry because it changes the way we access music, so it needs to be considered in any money-making plan for any artist.

Secondly, we decided that the E-media platform offers the greatest range of ways to listen to, watch or read about musical artists. This is something else which throws up money-making challenges for the industry. On a positive note, it makes it easy and free to promote your music, and cuts down the need for a huge team of people needed to help an artist succeed. However it could potentially make it harder to make money once you achieve success. We said that the main ways music would be accessed online would be:

  • iTunes downloads - but as an artist, you will only receive 9-10p per 99p download, and initially this will go into paying off the money the label invested in you.
  • Illegal downloads - as an artist you won't make any money from this, unless the downloader likes your single and decides to pay to download the album or pay for a concert ticket.
  • Streaming - via sites like Spotify. However, your royalties will only be minimal and only payable if the song is listened to all the way through. The infographic below estimates how many streams you would need to make the US monthly minimum wage. You might have to zoom in or view its original source.

Image from:
http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/

We looked at the good and bad side of music piracy, summed up here.

However you look at it, it's clear that any artists who relies on iTunes downloads to make money is going to struggle.  We came up with some other money-making ideas, from merchandise sales (remember how Darren told us that Glee made more money from merchandise sales at the o2 than ticket sales?) to use of sites like Kickstarter to raise sponsorship. Add to that fragrances, clothing lines and gig ticket sales, and you could still make millions. The article from Rolling Stone is here if you're interested. It points out that the best money-making method will depend upon your target audience and genre. One Direction fans come to gigs with parents, parents have credit cards and an inability to say no, therefore having lots of 1D-emblazoned pencil cases/mugs/calendars/hot water bottle covers  on sale after the gig = winner.

So, to survive, artists need to be innovative and keep up with technology - this will bring us on neatly to our next topic, music and technology. For now, to conclude this topic, I want you to find out about a creative way an artist has made money or promoted their products, and post what you've found out in the comment box. Everyone needs something different.

Monday, 4 February 2013

MEST 1 Case Study: Documentaries and Hybrid Forms

You will be sitting your MEST1 exam on 13th May and need to start preparing! Here's what you need to know:

Investigating Media

•     Two hour exam – marked out of 80. If you have something to watch then there will be an added 15 minutes.
 
Read this earlier blog post for the exam breakdown. Click me!

You will be doing two case studies for Section B.
  • Music with Miss Campbell
  • Documentaries with Miss Hederer

So what is a documentary?

A movie or a television or radio programme that provides a factual record or report.

What does hybrid mean?

A thing made by combining two different elements; a mixture.

How else can documentaries be explained?
  • They aim to document reality, attempting truthfulness in their depiction of people, places and events.
  •  However, the process of mediationmeans that it is impossible to re-present reality without constructing a narrative that may be fictional in places.
  • Any images that are edited cannot claim to be wholly factual, they are the result of choices made by the photographer on the other end of the lens.
  • Despite this, it is widely accepted that categories of media texts can be classed as non-fiction, that their aim is to reveal a version of reality that is less filtered and reconstructed than in a fiction text.
  • Fiction texts = completely made up and scripted e.g. Eastenders.
  • Documentaries are often constructed from a particular moral or political perspective, and cannot therefore claim to be objective.
  • Other documentaries claim simply to record an event, although decisions made in post-production mean that actuality is edited, re-sequenced and artificially framed.
  • The documentary genre has a range of purposes, from the simple selection and recording of events (a snapshot or unedited holiday video) to a polemic text that attempts to persuade the audience into a specific set of opinions (Bowling For Columbine). Audiences must identify that purpose early on and will therefore decode documentary texts differently to fictional narratives.
Codes and conventions of documentary

Voiceover
Interviews
Real footage of events
Technicality of realism (natural sound and lighting)
Archive footage/stills
Use of text/titles/date to anchor meanings
Non-diegetic sound
Set ups or reconstructions of events
Visual coding (mise en scene and props)
"Chill footage" - Following the subject around
Process footage - Filming the making of the documentary


In his 2001 book, Introduction to Documentary(Indiana University Press), Bill Nichols defines the following six modes of documentary:
 


The Poetic Mode

'reassembling fragments of the world', a transformation of historical material into a more abstract, lyrical form, usually associated with 1920s and modernist ideas 

The Expository Mode

'direct address', social issues assembled into an argumentative frame, mediated by a voice-of-God narration, associated with 1920s-1930s, and some of the rhetoric and polemic surrounding World War Two

The Observational Mode

as technology advanced by the 1960s and cameras became smaller and lighter, able to document life in a less intrusive manner, there is less control required over lighting etc, leaving the social actors free to act and the documentarists free to record without interacting with each other

The Participatory Mode

the encounter between film-maker and subject is recorded, as the film-maker actively engages with the situation they are documenting, asking questions of their subjects, sharing experiences with them. Heavily reliant on the honesty of witnesses

The Reflexive Mode

demonstrates consciousness of the process of reading documentary, and engages actively with the issues of realism and representation, acknowledging the presence of the viewer and the modality judgements they arrive at. Corresponds to critical theory of the 1980s

The Performative Mode

acknowledges the emotional and subjective aspects of documentary, and presents ideas as part of a context, having different meanings for different people, often autobiographical in nature
See if you recognise any of these modes in documentaries you have seen! More on these modes later...
 
The best case studies will include:
 
1. A range of different media products from a range of media platforms
2. Detailed examples from particular media products.
3. Evidence of research into media debates and issues and relevant wider contexts.
4. Theory used to explain and support answers
 
Now to the fun bit... homework!
 
Choose a TV documentary to watch and answer/make notes on the following things:
 
Type of programme:
 
Channel it is broadcast on:
 
Topic of documentary:
 
Voiceover: Male or female? Regional accent or standard English? Famous person or celebrity/actor?
 
Talking to camera: Who talks directly to camera and why?
 
Talking off camera: Are questions asked by someone off camera? Does the person being questioned answer to the person off camera?
 
Vox pop: Does the programme include street interviews to get 'ordinary people's views'?
 
Interview: Is the person interviewed in a special setting? Are they filmed with dramatic lighting? Are their identities kept secret?
 
Literisation: Are words used on screen to give further information e.g. sub-titles, translations, dates, times, place names.
 
Music: Is music used to dramatise segments of the programme? To create suspense? A sense of tragedy? Humour? To fit a particular image?
 
Camera techniques: Fly on the wall? Hand-held? Following people around?


Copy and paste above, add your notes and post on the blog as a comment please! Due on Wednesday 6th.