How far is this true of your cross-media study?
In your answer you should:
- provide a brief outline of your cross-media study
- consider how audiences use and respond to media products from different media platforms
- support your answer with reference to a range of examples from three media platforms
ENJOYMENT = what the audience get out of it = look at audience theory > Uses and Gratifications, Maslow's Hierarchy of Needs, Active/Passive Audiences.
Revise preferred, oppositional and negotiated readings if you can't remember what these mean. Also revise the meaning of a POLYSEMIC text.
Print = limited enjoyment as audience can be argued to mostly be passive. However, print is now changing to encourage audiences to participate on other platforms > this enhances enjoyment.
Moving image = enigma codes create intrigue and mystery for audience, could develop personal relationships as audiences discuss what it means. Characterisation and narrative allow audience to form an idea of their own personal identity based on what they see.
E-media = most enjoyable as most interactive and personalised for audiences. Can represent self on e-media. Social media allows interaction with favourite artists, entry to competitions, audience given a voice which they do not necessarily have on other platforms. E -media also allows audience to play the role of producer (youtube etc)
Go on the media blog and print off the media terms glossary to revise from. Treat it as a check list when you write answers!
A top band answer will have:
- Thorough application of knowledge and understanding of how audiences respond to media products from different media platforms
- Thorough use of a range of detailed examples from three media platforms
- Clear, well organised and appropriate communication. Engaged response with fluent use of media terminology
- Confident understanding and application of media ideas/issues/theories/ debates
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