Promotional Music Videos MEST2

Struggling to find a good example to base your own video on? Here are a couple you might want to look at. If you choose one of these videos then check no one else in the class is doing it! Remember you need to analyse the codes and conventions of the video to make sure yours fits with this.

The brief asks you for:

A two to three minute informative promotional video that will be added to the act's Myspace and Facebook pages and be downloadable from the official website. The video should provide biographical information about the act and be focussed on defining the genre and creating a definable 'brand' for the act. The video should include information presented in a documentary/news report style. It should not be a music video for a song.

Neon Jungle - perfect for pop music! Has all of the biographical information you would need and seeks to define them as a band with a certain style. Clips used suit the documentary style.



Bastille - A little too short for the brief but does fit with the documentary style when you look at camera angles and voiceover used. It works hard to establish a definable brand with the use of the symbolic triangle and the shot overlays which fit with the indie genre.




See what you can find online. Search for the website of a new band (because they are seeking to establish their brand) and then see which videos you can find. This will usually link to Youtube. Check the video matches the brief before you analyse it. Tweet me if you need me to check beforehand!

Good luck!

MEST2 Coursework research

I don't see you now until 11th November so you need to be doing plenty of work at home to cover the lessons we don't have. Make sure you print it all off and put it into your folder so I can check where you are up to. This is what you should have done by the time I see you on 11th November:

• Analysis of three existing products similar to those you will make e.g. three magazine interviews/ full page adverts and a promotional video
• Print piece in music press - you need to look in a magazine which is appropriate for the genre you have chosen e.g Rock = NME or Kerrang
• Two page interview in magazine - you can do any magazine here which reaches more than just a youth-based audience. Your band can do an interview for the Sunday Times supplement even if they are a rock band - you just follow the conventions of that particular magazine and adapt your style to suit it.
• Look for the codes and conventions being used
• Present analysis as bullet points or a table and annotate screen shots (think about the examples we have looked at in class - try to get coloured screen shots as this looks better!)
• Use the key concepts in your analysis MIGRAIN
• Collect style models - photography examples, fonts you might use - looks for things which are typical of the established genre you have chosen.
• Moving image - watch a promotional video for a band that has been posted on their website. Take screen shots of it and annotate it. This is better done on computer so that you can fit all of your writing in. Make sure you use media terminology - diegetic and non-diegetic sound, specific camera angles and cuts etc.

If you need any colour photcopying doing then see me or get it done in the sixth form area please. I will be looking at all of this with you next lesson so make sure it is printed and ready in your folders! Neat work only! If your work is not good enough then you will be doing it again.


Images borrowed from this blog - thank you to Lauren. Y12 - you might learn plenty from reading her blog!