The Uses and Gratifications Theory

This useful audience theory is easy to remember and understand. It's like a media student's trustworthy, dependable best friend because it will always be relevant in some way somewhere in the exam.

So, if you don't know it, use the diagram and video below and learn it. The diagram shows how the four strands have been added to over time to create a more complex model of audience needs.

This video was made for sociology students but it works well for media too. He talks fast, so be prepared to hit pause and make notes.