This has been set as a homework due to my computer failure during the lesson. We will talk through it on Tuesday.
Each of you need to write a comment on the following post showing how you would analyse this Lynx moving image advert.
Use semiotics (written codes, technical codes, symbolic codes) and also discuss the use of diegetic and non-diegetic sound for effect. Make sure you are also able to use MIGRAIN in your analysis.
I am not going to give you a model answer this time because I want to see how you do it on your own. Aim to write between 600-1000 words of analysis and post in the comments box below.
Due Tuesday 16th October.
The narrative of this advert shows a setting in what looks like a town in Italy, where 'Angels', who are actually beautiful women, are falling from the sky.
ReplyDeleteThe video starts silent apart for diegetic sounds of people talking and footsteps when suddenly an Angel falls from the sky and crashes to the ground, causing alarm amongst the people. Lots of low camera angels looking up at the crowd of people are used alongside hand held camera shots to represent people from within the crowd looking toward the scene. The camera cuts to a long angle shot looking through the crowd of people at a woman crouching. She begins to slowly stand and classical, non diegetic music begins to play alongside the diegetic sounds. More 'angels' begin for fall from the sky in different settings and they all progressively begin to make their way to a certain location. Another example of a hand held camera shot is at 0:22 seconds representing the view from a taxi driver as an angel falls to the ground right in front of his car. Straight on angled shots are used to give a full view of the faces of the angels, perhaps to show their beauty as soon after there are usual cuts to medium long shots of their body's. This would be effective as the target audience for Lynx are 15-24 year old males who would easily remember 'the advert that had falling women in it'. This is also conveyed when you see the main male actor they use for the advert. I noticed that he is the only young male aged around mid to early 20's in the entire advert, which makes him stand out and would also help the target audience to relate to him. Near the end of the advert, the angels finally reach the male and begin to smile and throw their halo's onto the floor, smashing them. This is to show that the company are trying to show men that whatever he has is making the angels, who are stereotyped to be pure and good, become rebellious. The advert then cuts to the man spraying himself with Lynx in his bedroom, perhaps showing that all the women suggestively went back to his room as the shot shows a bed with a messed up duvet in the background, that has feathers all over it which are then disturbed as we hear a diegetic bang, signifying another angel has fallen. Typography is also shown just above the bed which a voice over reading it saying, "New Lynx Excite. Even Angels will fall." A Picture of the product is also shown between the typography to grab the attention of the viewers so that they know what to look for. The ideology of the advert is basically, if you wear Lynx, beautiful women, classy women will fall at your feet and turn rebellious for you.
Comedy is also used in the advert to grab the attention of the target audience. For example, at 0:50, a shot of an elderly man who is holding a stick and wearing big sunglasses, which shows that he is obviously blind, watches the angel as she passes him, even though he is supposedly blind and can't see.
http://isaacmediablog.blogspot.co.uk/
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ReplyDeleteLynx - Even angels will fall TV advert
ReplyDeleteThe even angles will fall Lynx advert contains many shots and camera angles. A certain ideology is conveyed throughout the advert. At the start of the advert a straight on camera angle is used also the camera movement is hand held – this may be to add dramatic effect and for the viewer to feel like they’re more involved with the advert. There is peace and normality around the area, until a woman (angel) dramatically falls from the sky and lands in the middle of a café. Everyone who was sitting at the café and passes by look in amazement as something has just fallen from the sky at an extremely fast pace interrupting their peace. The advert demonstrates their bemusement by a simple eye level shot of the people’s faces that have gathered round. The woman then stands up and it becomes apparent that she is in fact an angel; this is demonstrated by her wings and halo. The people gathered round are amazed as she simply stands up and walks away.
This scene is quickly discontinued by a cut transition. The cut quickly changes to a different scene where another angel is shown crashing down, on to a road where an Italian man is driving, and just in front of him the angel lands. This is shown using an eye level camera shot, followed by a close up on the Italian man’s face, as he expresses his disbelief by saying ‘mama mi’ a well-known Italian phrase. There is then another quick cut transition to a high angled shot of the city, where the viewers can see multiple angels falling down from the sky. The advert then follows one of the angles down from the sky threw an Italian woman’s washing line, the woman then starts shouting at the angel, but the angel just turns to look up at her with an innocent looking face. This part is quickly cut with another cut transition where an angel is walking along almost robotically like she is on a mission to get somewhere. This scene is similar all over the village, using cut transitions to show it happening in many places.
The angels then all congregate together and are all walking in sync robotically, then you can see a straight on shot of all the angels walking towards a young man who seems to be getting on his moped. There is then a close up on the man’s face as he turns around and to his surprise all these angels have gathered around him. The angels all stare at the man like they’re possessed by him and then suddenly one by one smash their halo – the advert shows this with a low angled shot. This could be a sign of the angels smashing their innocents. The advert then quickly uses a cut transition to the man’s bedroom where he’s spraying links on himself, like the average man does when he wakes up. Then there is a voice in the background that says ‘links excite, even angels will fall’ this is trying to express the endless possibilities to men who wear links. Throughout the advert there is non-diegetic music in the background but there is diegetic speech and added sound effects (e.g. the sound of angels falling).
The advert’s platform is E-media and its genre is an advert, the idea/ idiolect behind the links advert is to make men think that if they buy links deodorant, then they will have innocent and beautiful women falling for them. And not just one, they will almost become irresistible to all women; and nothing will get in their way. Also maybe they will become good looking and confident like the Italian man.
http://susiebeckmedia.blogspot.co.uk/
ReplyDeleteThe advert begins with an establishing shot of what appears to be a little Italian town. There is only diagetic sound of the elderly speaking in cafe's or the sound of traffic. There is then a sudden crash in which a figure falls from the the sky. There is then hand held and " over the shoulder" shots to make the audience feel they are part of the crowd inspecting this phenomenon take place. The camera then focuses on a beautiful woman who reveals herself to be an angel in the middle of the town. Perhaps the characteristic of angels in the setting of an Italian town, possibly Rome is used as it is heavily religious and has many glorious landmarks and cathedrals displaying angels as heavenly beings? The large crash and rushing crowds could appeal to Lynx's target audience of 15-25 year old males as it likens to a scene in an action movie. As the "angel" stands the non diagetic classical music begins to play which makes it more dramatic and intense. There is then a close up shot at 0.21 of the woman’s face to show her angelic beauty. More angels begin to reveal themselves all over the city with a long shot at 0:45 of an angel walking towards the camera. Then a man almost crashes off his moped as he see's an angel which shows their captivating and stunning beauty as well as adding a comedy element for the young male audience. Then at 1:00 we see a wide angel shot of all the angels together walking towards a young man who is averagely dressed about to ride his moped (relatable male character for D,C2,C1 and possibly B class audiences). As the angles begin to surround him more closely he is shown to look astonished and close up shots of the angels giving seductive looks seem to entice the young man. At 1.17 one of the angels removes her halo and smashes it on the ground. This is to show she is rebellious and has a dark side and may not be as innocent as an angel is expected to be. This is insinuating she wants to be the opposite of innocent and act more of a devil with the young man which through the actors expression is shown to excite him. All of the other angels then begin to copy her. The shot then cuts to the young man in his bedroom applying lynx to himself. There is then a digetic noise of a bang showing another angel has just landed and feathers fall onto his unmade bed which implies an angel may have been there. The bottle of lynx excite is then shown with the caption “even angles will fall" as the man smiles at hearing the thud of the awaiting angel. The ideology of the advert " even angels will fall" is supposed to tell the target audience that with this scent all woman will fall for them even the most beautiful angelic woman of all.
ReplyDeleteThe Narrative of the advert is in a setting that looks somewhere like Venice. It looks as if everything is ok at first and normal, until what looks like a woman falls out of the sky. She then gets up and has a halo over her head. This is representing “Angles falling out of the sky”. All of the women falling out of the sky are extremely good looking.
ReplyDeleteThe clip starts very quiet and then suddenly there is an element of shock to the audience, as something shoots down and makes a loud crash as it hits the floor. All of the people’s faces on the screen are very shocked until a woman stands up. The camera pans upwards and shows the woman slowly standing up. It almost looks as if it’s slightly filmed in slow motion. At 0:19 there is a close up of a young boy who looks amazed, it is an eye level shot which allows the audience to relate with him. It then cuts to a close up shot, again eye level, of the woman who has fell. She has a very serious face, with an almost sexual look.
At 0:24 there is another woman who falls out of the sky, forcing a car to dramatically break hard and skid. This again adds an element of shock to the audience. Several more of these “angles” fall throughout the advert.
Towards the end all of the “angles” are walking towards one man, who is supposed to have been wearing lynx we presume. As the “angles” are walking towards the man, there is always sunlight on them. This possible represents the natural beauty of the women. Again there are many sexual looks towards the man and no smiling, it’s all very serious. At 1:16 one of the “angles” smashes her halo on the floor. It seems to smash with a slow motion effect. The other “angles” then copy the first, and all smash their halo too.
At 1:26 it then cuts to a typical seen of a teenager putting lynx spray on in their room. And has a voice over saying that “angles will fall”. This is a pun that has been played out through the whole video, and is topped off with a bang as if an angle has fallen on the teenager’s roof in his room, after he applies the spray. This is humorous and applies to the younger generation.
The advert is aimed at males in their teens to about age 25. The aim of the advert is to sell and advertise the product.
After spending ages typing out feedback for all of you, my computer crashed! I have now given you verbal feedback to work on.
ReplyDeleteOverall, some good use of media terminology but some of you need to be more confident with it. Have a look at Susie's blog for an example of a great answer.
Enjoy half term. Do lots of media based things!