How to use Google effectively!

A brilliant infographic on Mashable explains how to make the most of a Google search and find what you are looking for quickly. 

Click HERE to get to Mashable and read the information - it will help you!

Time lapse videos

Most airbrushed celebrity covers

Interesting DVD covers

Lynx - Even angels will fall

This has been set as a homework due to my computer failure during the lesson. We will talk through it on Tuesday.

Each of you need to write a comment on the following post showing how you would analyse this Lynx moving image advert.

Use semiotics (written codes, technical codes, symbolic codes) and also discuss the use of diegetic and non-diegetic sound for effect. Make sure you are also able to use MIGRAIN in your analysis.

I am not going to give you a model answer this time because I want to see how you do it on your own. Aim to write between 600-1000 words of analysis and post in the comments box below.

Due Tuesday 16th October.

Photoshop tips and tricks

If you want to learn how to make a .GIF document (a succession of pictures that make a mini  animation) then follow this tutorial to learn how to do it on Photoshop. This skill can obviously only be shown on the internet but there's plenty to learn for print skills!

You will need to start thinking about Photoshop skills for your production work so try downloading a free trial and experimenting at home so that you feel more confident with it.

You might also find this video tutorial helpful for making something look like an authentic newspaper.


Here's a magazine front cover tutorial:

Dove Campaign for Real Beauty homework

Year 12 homework -

 

Write an essay of between 1 - 2 A4 pages answering the following question:

 

How does Dove’s Campaign for Real Beauty try to challenge today’s stereotypical representation of beauty in the media?

Is it successful?

Compare with another advert.

 

Use your notes from the lesson, visit the Dove website and find yourself a stereotypical beauty advert to compare Dove with.

 

Here are a few reminders of what we looked at and considered:

 

          Shanel Lu: I love the thought of being a part of an ad that would potentially touch many young girls to tell them that it is all right to be unique and everyone is beautiful in their own skin.

Julie Arko: Being a woman is beautiful. Waking up every morning and living a happy, healthy life is beautiful.

Lindsey Stokes: Young girls need to see real women like themselves in print ads or on TV.

Sigrid Sutter: Truth is beauty.

Gina Crisanti: It [the campaign] encourages the viewer to let go of society's narrow fantastical idea of beauty, and embrace beautiful reality.

Staci Nadeau: It's time that all women felt beautiful in their own skin.

 

• Only two percentof women describe themselves as beautiful.

•Sixty-three percent strongly agree that society expects women to enhance their physical attractiveness. Forty-five percent of women feel women who are more beautiful have greater opportunities in life.

•More than two-thirds (68%) of women strongly agree that "the media and advertising set an unrealistic standard of beauty that most woman can't ever achieve."

•The majority (76%) wish female beauty was portrayed in the media as being made up of more than just physical attractiveness.

•Seventy-five percentwent on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.

 

•Why do you think there is so much focus in our society on body image?

•Where does our notion of an "ideal" body come from?

•Why do we think we should look a certain way?

•How does the ideal image of a woman's body differ in other cultures? In other historic times? How does this compare to the ideal image of a man's body?

•Who controls what images we see?

•Do you think teenage girls are especially vulnerable to these ideas? Do teenage boys feel similar pressures?

Homework is due on Monday