Cross media study: Lifestyle

You have looked at a variety* of beauty lifestyle products across the three platforms now. Last lesson you each had a magazine which you needed to analyse, with a particular focus on media language and ideology. Using your notes you should answer the following question.


Your answer needs to be at least two paragraphs and written in essay style. 

You can refer to other beauty products that you have found individually, whether this be print, moving image or emedia. You can refer to other key concepts but make sure that you are still answering the question.

QUESTION:

In what ways is the ideology behind the media products in your case study communicated?

In your answer you should:
● Provide a brief outline of your case study

● Support your answer with reference to examples from three media platforms

●Consider whether ideology behind the products is dominant within the beauty industry as a whole.



*The Fotoshop viral video was posted on the previous blog entry and the other adverts can easily be found on Youtube. You should have notes on everything we have looked at so far.

Fotoshop

Have a look at this spoof advert for 'Fotoshop' - this follows on from discussions we've had about the way the media portrays beauty. This is an issue which is always relevant in our society and something you must consider when looking at images.



Fotoshop by Adobé from Jesse Rosten on Vimeo.